First mover advantage - that's what it's all about.
Business these days is getting increasingly competitive and you need to make the most of any opportunity to get ahead. Getting up-to-date data more quickly than your competitors is one way of achieving this; getting to market first with new products or solutions is another.
Regardless of what route you take, you'll need partners who are on-the-ball with strong ideas and the ability to effect change quickly.
Back to basics.
If it's worth doing, it's worth doing well. As we're constantly telling our clients how fresh our data is; we also believe that making itavailable ahead of the competition gives our clients a competitive edge.
Take the Edited Electoral Roll for instance. As well as being the first company to produce an electronic Edited Electoral Roll, we've been first to market with the updated version every year since.
When it comes to our other products, we're just as hot at getting accurate data into the market quickly. With Connections, our marketing and credit dataset, we lead the market in providing a refreshed dataset that includes new Electoral Roll data that maximises the permissions based direct marketing universe.
Learn more about Equifax Edited Electoral Roll.
Partnering with clients to deliver the products of tomorrow today.
At Equifax, we recognise that a significant factor in market leadership comes from being able to take new concepts to market quickly. We're also pragmatists however and recognise that however good an idea is, it's worth very little if the market won't use it.
The answer? Partner with a small number of strategic clients to jointly develop new product propositions. It works for us because it allows us to live-prototype new innovations. It works for clients because it gives them first-mover-advantage in the marketplace.
We've bought new concepts to market for clients in a number areas including:
- DAMMS - a suite of products to assist in maximising revenue potential and increase collections effectiveness for utilities
- Marketing Alerts and Triggers - providing clients with daily alerts generated by specific customer activity
Learn more about what innovations Equifax Direct Marketing Services are currently pursuing.
