Real Pedigree...
Equifax Direct Marketing Services is not a list broker; we're a trusted source, aggregator, repository and processor of vast amounts of personal data.
Our business encompasses the collection and processing of data from a number of sources and delivering it to customers with a high level of accuracy whilst conforming to a stringent set of regulations.
We've been in the business a long time and have built up a strong reputation - so you can count on us to deliver.
Real Quality...
Because our datasets are used to assist companies assess credit risk as well as for marketing purposes, an extremely high level of data accuracy and data quality is critical to our business. (Whilst mailing a customer incorrectly does have a cost, it is nowhere near as large as making a loan to a customer who defaults).
As a result, our marketing solutions benefit from the quality of our data through increased campaign performance.
Real Integrity...
Data is fundamental to what we do at Equifax and we recognise that means treating it with respect. Demonstrating integrity in collecting and managing data is an important part of ensuring both data providers and consumers benefit from our services in the future.
Why is this something you need to be concerned with? Marketers potentially face a real dilemma; on the one hand targeted data can deliver campaign results, on the other misuse of data could result in legal action. Where does one draw the line? Because Equifax is committed to managing data with integrity, you can be sure that the direct marketing solutions we propose will comply with the regulations.
