Data Sources
Data sources that Equifax collect and hold that form our offering include:
- Edited Electoral Roll (EER) - the core source of any prospecting database in the UK, collected more accurately and rapidly by Equifax
- Marketing Connections - the industry-leading credit marketing database that delivers greater flexibility and results for marketers
- Household Composition - our unique resource gives you detailed information on the composition of the household of customers
- Acxiom - tap into Acxiom's extensive dataset to complement your direct marketing campaigns
