Give the Specifics, Not Generalisations
Generalist products only go so far for marketers. When the competition is constantly refining their marketing strategy, the ability to stay ahead of them is crucial. Staying ahead means being more targeted with more appropriate offers at the most opportune time.
To stay ahead means working with partners who really know your business because when it comes to crunch, the partner with the inside track will give you the edge. As Equifax help clients within specialised industries to push the boundaries in marketing and customer management, we have become experts in supporting them in their particular industries.
This means that regardless of whether you're looking for a partner to help you evaluate a new market concept or simply supply an off-the-shelf product that's highly specific to your industry, Equifax can provide you with support, assistance and our unique insight to help you get ahead.
How does our vertical market offering fit with our other products?
What sets our industry vertical offering apart is thought leadership. We've pulled together some of the leading experts in direct marketing to analyse triggers and trends within our five key industry verticals. Our research has highlighted the key events that trigger changes in the buying behaviour of customers within specific vertical markets.
Some people may claim that's nothing new..we believe it is. That's because the triggers for all of the major events we can track come from the real data that we hold and can deliver updates on dynamically. So where before, other industry experts may have delivered a similar analysis, with Equifax you can now action it from practical perspective - that's the real revolution.
As with all other Equifax products, our specialist industry vertical offerings are designed to fit with our broader product portfolio on a modular basis, so with Equifax you can easily integrate specialist products and services into your run-of-the-mill marketing campaigns.
So what industry verticals do we focus on?
Our long history of working closely with blue-chip companies from a credit reference perspective means that we've built up a unique expertise in five key industry verticals. This corporate expertise is reinforced by the backgrounds a number of Equifax executives who have held senior roles in the financials services, automotive, and telco industries.
This combination of expertise and experience has enabled us to push the boundaries in five key verticals and produce innovative industry based products:
- Financial Services - our core market for which we've pioneered product portfolio tools and financial alerts to help our clients improve profitability and practice responsible lending
- Automotive - we've pioneered new approaches to lead management and tools to predict the optimal time for automotive repurchase to drive industry revenues
- Utility - gone-aways have always been a major issue for utility companies. Our innovative DAMMS proposition has significantly increased collection rates and reduced costs
- Telco - in an industry where competition is intense, predicting which customers are thinking of defecting to a competitor and making them an offer to stay can add significantly to profitability. Equifax has developed a groundbreaking capability to do just that
- Mail Orders / Retail - through our knowledge of consumer purchasing behaviour, we've helped on-line and mail-order retailers successfully cross-sell complementary offerings to their customer base
In each vertical, Equifax's in-depth industry knowledge has enabled its clients to deliver significant performance improvements to their marketing activities.
How do I find out more?
Interested? Why not give us a call and arrange a meeting. We'll take some time to understand your business and the issues you face and overlay our thinking and industry insights. This combination should highlight some interesting opportunities for you to impact your marketing activities. Arrange a meeting.
