What We Do
Equifax is a leading provider of direct marketing services. We've developed a powerful range of products and services that can deliver incremental performance to marketing campaigns.
Because no marketing client is identical and many clients have complex requirements, our offering has been designed specifically to fit together in a modular format to deliver powerful and intuitive solutions.
As many of our clients have different perspectives on marketing, we've laid out our products and services in a number of different ways to cater for different audiences. Select one of the options below that best suits your needs.
How will your products benefit my business?
It does exactly what it says on the tin. Well actually it's not as simple as that! Because data products are intangible, it's not immediately obvious where they add value - so the chances are we've got some products that can improve your results and you don't know about them.
That's why we've decided to structure our offering by customer life-stage. Our unique segment based approach allows you to clearly see which of Equifax's products and services are relevant to you depending on what focus your marketing activities take. The customer life-stages we've covered include:
- Customer Acquisition
- Customer Management and Retention
- Cross-Sell and Up-Sell
- Lapsed Customer Win-Back
The low-down.
So, you know roughly what you want to do, but you need more detail about what Equifax can offer. Search no further! We've also structured our products by function so you'll be able to see exactly what we offer and get the low-down though our real statistics on individual products.
Give me specifics, not generalisations
'Information is the most valuable commodity I know of.' so the saying goes. We don't claim to know everything but we're pretty well versed in a number of key industry sectors and have developed some unique capabilities that will help you get ahead.
Eureka!
At Equifax we don't climb on band-wagons - we build them! As innovators in marketing and credit services, we leverage the high levels of skills and experience of our people to challenge conventional thinking and deliver new products that move the industry to the next level.
