Targeting and Customer Acquisition
Our set of products and services will help you prospect for new customers more effectively. Based around ConnectSelect, our unique prospecting universe, our products will enable you to target prospects more effectively and boost your Customer Acquisition performance.
Equifax's product portfolio for Targeting and Customer Acquisition is outlined below. Click on individual products to download a PDF fact-sheet.
Data Sources
Data sources that Equifax collect and hold that form the basis for our Targeting and Customer Acquisition offering:
- Edited Electoral Roll (EER) - the core source of any prospecting database in the UK, collected more accurately and rapidly by Equifax
- Postcode Events - a powerful tool that delivers additional marketing insights to postcode level
- Household Composition - our unique resource gives you detailed information on the composition of the household of target customers
- Acxiom - tap into Acxiom's extensive dataset to complement your direct marketing campaigns
Dynamic Data
Our unique dynamic data offering tells you what's changed, why you should be bothered about it and what you should do now:
- disConnect - our market-leading suppressions offering
- Customer Pre-Screening - why market to a customer who you'll reject on application. Our Pre-Screening offering allows you to identify and drop them from your campaign before you execute
- Mover Alerts - track your prospects at each stage of the home moving process or get their move anniversary
Marketing Process
Great marketing is as much about execution as it is about message or prospect selection. At Equifax, we provide one of the most flexible and resilient marketing production capabilities in the industry, so you can be sure that whatever your needs, we'll be able to deliver.
- Bureau Services - the people, process and technology to execute your direct marketing campaigns efficiently and effectively
Value-Add Services
We recognise that occasionally clients need specialist skills in specific areas in order to deliver the edge on marketing campaigns. We've put together an offering that will provide those specialist skills just when they're required.
- Hosting - need a third party to host your prospect pool and execute your campaigns? It's often more cost effective, particularly when you're light on internal resource
- Campaign Services - campaign execution, printing, mailing and response handling. It's an important part of marketing and can be easily and cost effectively managed by our strategic partner
- Campaign Management - need somebody to oversee your marketing campaign design and execution? We've got access to experienced programme managers who will make sure things are done correctly and that you get the best results
- Analytics - need to understand your customers better? Let our award-winning Predictive Sciences team help you find out
- Customer Profiling - just exactly who are your customers and which ones are the ones you want more of?
- Propensity Modelling - find out which customer will react best to different campaigns
- Segmentation - all people aren't the same. Segment your prospects to gain better results
Need more information?
Contact us with any questions you may have..We'll put you touch with one of our experts who are sure to be able to answer your question or put you in the direction of a product to meet your needs.
