Customer Management & Retention
Industry consolidation of recent years has meant leveraging captive customer bases has become an important theme of marketing strategies. Customer management and retention however requires a different set of skills to customer acquisition and a different set of products and services.
Equifax's product portfolio for Targeting and Customer Acquisition is outlined below. Click on individual products to download a PDF fact-sheet.
Data Sources
Data sources that Equifax collect and hold that form the basis for our Targeting and Customer Acquisition offering:
- Marketing Connections - the industry-leading credit marketing database that delivers greater flexibility and results for marketers
- Household Composition - our unique resource gives you detailed information on the composition of the household of customers
- Acxiom - tap into Acxiom's extensive dataset to complement your direct marketing campaigns
Dynamic Data
Our unique dynamic data offering tells you what's changed, why you should be bothered about it and what you should do now.
- disConnect - our market-leading suppressions offering
- Customer Screening - customers' circumstances rarely stay the same. Keep track on what's happening to your customers to make sure they can still afford the services you provide them
- Mover Alerts - track your customers at each stage of the home move process or get their move anniversary
Marketing Process
Great marketing is as much about execution as it is about message. At Equifax we provide one of the most flexible and resilient marketing production capabilities in the industry so you can be sure that whatever your needs, we'll be able to deliver.
- Bureau Services - the people, process and technology to execute your direct marketing campaigns efficiently and effectively
- reConnect - lost contact with customers? We can tell you where they've gone, even if they've changed their name
- eConnectAppend - cut your customer management costs by using e-mail. We can contact your customers and get permission to do so
Value-Add Services
As well as providing the standard set of marketing products and services, we realise that occasionally clients need specialist skills in specific areas in order to deliver the edge on marketing campaigns. We've put together an offering that will provide those specialist skills just when they're required.
- Hosting - need a third party to host your customer database and execute your campaigns? It's often more cost effective, particularly when you're light on internal resource
- Campaign Services - campaign execution, printing, mailing and response handling. It's an important part of marketing and can be easily and cost effectively managed by our strategic partner
- Campaign Management - need somebody to oversee your marketing campaign design and execution? We've got access to experienced programme managers who will make sure things are done correctly and you get the best results
- Analytics - need to understand your customers better? Let our award-winning Predictive Sciences team help you find out
Need more information?
Contact us with any questions you may have..We'll put you touch with one of our experts who are sure to be able to answer your question or put you in the direction of a product to meet your needs.
