Globally, Equifax is one of the largest consumer data providers, offering solutions that enable smarter business decisions which deliver real competitive advantage. Our range of marketing data services, analytical expertise and our consultative approach offer real value to marketers, allowing them to acquire and retain customers profitably.
Our clients include key players in the financial services, retail, utilities, telecommunications, insurance and government sectors. Critical to our success in these areas has been our client relationship strategy. We work in partnership with marketers to:
- Understand their business needs and issues
- Understand the needs and behaviours of their prospects and customers
- Develop solutions that maximise return on investment
- Implement strategies that enhance and protect their brand
Fundamental to the power of our services is the breadth and depth of data we hold and our ability to turn this data into knowledge. It is only through real customer insight that truly effective customer acquisition, up/cross-sell and retention are possible. From the provision of prospect lists, propensity modelling and segmentation, through to credit pre-screening and data suppression, Equifax provide the tools critical to the success and profitability of marketing campaigns and customer retention strategies.
Our services include:
- Prospect database of 38 million consumers
- Profiling, segmentation and propensity modelling
- Credit pre-screening & suppression
- Gone-away customer tracing
- Customer data append, including date of birth, telephone number and email address
- Life-stage event data including pre-movers, post movers and attainers
