Equifax Launches the Next Generation Pre-Screening Tool
iScreen offers automated credit pre-screening 24/7
London, 6th June 2006 – There is enormous pressure on the financial services sector to ensure that marketing campaigns are focused on those customers that are appropriate for credit offers and that consumers are not encouraged to take on credit and finance deals that will put them under extreme financial pressure. Credit pre-screening is therefore crucial to the campaign planning process, but can prove costly and highly time-consuming. Addressing this challenge, leading marketing services and credit information expert, Equifax, has introduced a unique automated pre-screening tool.
Equifax iScreen offers an automated solution that enables marketers to pre-screen on both bespoke and pre-established criteria almost instantly. Each of the pre-established screening rules has been defined by Equifax’s award winning analytics team so clients can be assured of their suitability and effectiveness.
Dave Webber, Head of Products, Equifax Marketing Services comments: “iScreen puts the client in control of the timing of campaigns and produces results in minutes. As an automated solution iScreen is available 24 hours a day, thereby ensuring marketers have the freedom to pre-screen whenever they wish. iScreen has also been developed to deliver a highly efficient process which minimises screening costs whilst maximising results.”
A set of pre-screening and address validation options are provided as part of iScreen including screening against the following data sources, subject to access eligibility:
- Electoral Roll
- County Court Judgments
- Previous credit searches
- Defaulted and delinquent accounts
- Insight, Equifax database of consumer credit agreements
“iScreen enables marketers to take greater control of the timing of their marketing campaigns”, confirmed Dave Webber. “The flexibility of the system means pre-screening rule sets can be reused, eliminating set up costs and time. The rapid automated processing saves marketers’ valuable time and the depth of information means non-creditworthy prospects can be de-selected.
“In an increasingly competitive market place Equifax continues to develop products that help marketers maximise business opportunities, increase the effectiveness of their campaigns and manage costs.”
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